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Great Ideas That Didn’t Last: Borne Again

Great Ideas That Didn’t Last: Borne Again

Posted: Jan 6th 2026 By: Brian Damage - RingTheDamnBell.com

Throughout the history of pro wrestling bookers and promoters have always tried to come up with new, creative and innovative ideas to generate interest in their product. Some ideas have not only succeeded…but flourished. Others were DOA from the get go. Then there are those ideas which initially were innovative…but for various reasons….faded away. Those are the focus of this latest series of posts titled ‘Great Ideas That Didn’t Last’.

After a short, but extremely memorable yet tumultuous run in the WWF as Doink the Clown…Matt Borne found himself unemployed. Despite getting an evil clown wrestler gimmick over with fans…Borne was fired from the WWF for continued drug abuse violations. It was then, that Paul Heyman and ECW came calling in 1994.

At the time, ECW was just emerging as a red hot promotion for its hardcore, straight ahead and in your face style of pro wrestling. With that said, here comes Matt Borne into ECW as what else…..Doink the wrestling clown. Not exactly what the hardcore, rabid fans of Philadelphia wanted to see…but Paul Heyman had something else up his sleeve.

With the ECW’s version of Doink getting real heat (Not the good kind either) he was served up to the much more acceptable and popular wrestlers of the time Shane Douglas and 911. That’s when Borne’s new gimmick started to form.

Matt Borne’s character began having a mental breakdown after his time in the WWF as a clown and not getting taken seriously in ECW. Enter Shane Douglas who decided to take Borne under his wing and channel Borne’s madness into a positive.

He became known as ‘Borne Again’…a wrestler suffering from some sort of split personality. One half of his face was still painted in Doink makeup, while the other half was his real face. Borne Again became the underling to the ECW champion Shane Douglas. When Borne Again defeated an opponent, he would dress up that wrestler as his Doink persona.

It was a gimmick that seemed to fit perfectly with Matt Borne’s real life personality and skill set. Matt could play a psychotic better than almost anybody at the time. It was he who got the Doink gimmick over as well as it did in the World Wrestling Federation. As the character was continuing to grow and develop…Matt Borne vanished from ECW. What happened?

It all depends on who you believe more. According to Matt Borne himself, he was offered big money to do a tour of Europe and simply couldn’t pass it up. He was let go from ECW with the blessings of Paul Heyman himself. Borne went on to say that after the one month tour was concluded…he was promised back his spot in ECW. The thing is…according to Matt Borne…he called Paul Heyman several times and Heyman never returned his calls. Thus putting an abrupt end to the Borne Again character.

Others say it was a little bit or a lot different from Borne’s take on the situation. Some have claimed that Matt’s drug addiction was spiraling out of control and was becoming somewhat of a headache to deal with at that time. Remember, Matt was fired from the WWF for a similar situation. He became less and less reliable in the WWF and after repeated chances to get clean and sober…Vince McMahon finally pulled the plug on Matt Borne’s WWF tenure and gave the gimmick to Steve Lombardi and Ray Apollo respectively.

Was that the case in this particular situation? Only Matt Borne and Paul Heyman know for sure. What we do know is, a potentially great character in ECW was cut way too short. Sadly, Matt Borne passed away in 2013 from an accidental overdose of prescription drugs.

 

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Spotlight in History

  • 1966 Ramon Torres def. Lorenzo Parente for the TSW Missouri Junior Heavyweight Title
  • 1973 Rip Tyler & Eddie Sullivan def. The Hollywood Blondes (Jerry Brown & Dale Valentine) for the TSW United States Tag Team Titles
  • 1974 Thunder Cloud & White Cloud def. Bob Sweetan & Seigfried Stanke for the TSW United States Tag Team Titles
  • 1978 Ray Candy & Steven Little Bear def. Ernie Ladd & The Assassin for the TSW United States Tag Team Titles
  • 2004 Michael Barry became the NWA-OK Oklahoma Heavyweight Champion
  • 2006 Tyler Bateman def. Seth Allen for the MSWA Mid-South Cruiserweight Title
  • 2006 Michael Faith became the MSWA Oklahoma Champion
  • 2016 Athena def. Erica for the IZW Queens Title
  • 2022 The Blue Bolt def. Richie Adams for the WFC Prime Title
  • 2022 Koko def. Reed for the WFC Hometown Heroes Title
  • 2022 Rhett def. Hornsby for the WFC Drillsville Title

Week of Sun 04-19 to Sat: 04-25

  • 04-19 1987 Bubba Rogers def. One Man Gang for the UWF Heavyweight Title
  • 04-19 2008 New Canada (The Canadian Luchadore & The Canadian Red Devil) def. La M (El Choppo & Jesus Rodriguez) for the ComPro Tag Team Titles
  • 04-19 2008 The New Age Syndicate (Scott Sanders & Shawn Sanders) def. Nathan Sensation for the IZW Tag Team Titles
  • 04-19 2013 Bree Ann def. Barbi Hayden for the NWA-TXO Rose Title
  • 04-19 2014 Aaron Anders def. Michael Wolf for the OWA Junior Heavyweight Title
  • 04-19 2014 Jake O'Brien def. Brian Breaker for the OWA Heavyweight Title
  • 04-19 2014 Tim Rockwell def. Jon Cross for the UWE Heavyweight Title
  • 04-19 2014 Randy Price def. Drake Gallows for the IZW Impact Division Title
  • 04-19 2014 Miss Diss Lexia def. Paige Turner for the IZW Queens Title
  • 04-19 2014 Erica def. Miss Diss Lexia for the IZW Queens Title
  • 04-19 2014 Brandon Groom def. Warhammer for the BPPW Heavyweight Title
  • 04-19 2024 Killa Kate became the TexPro Rose Champion
  • 04-19 2024 Kari Wright def. Tommy Prince for the TexPro Dynasty Title
  • 04-19 2024 K. O. A. (Caine Carter & Devion Black) def. Rock-N-Rugged (Rook Tyler & Gabe Welder for the TexPro Tag Team Titles
  • 04-19 2025 Rook Tyler def. Auzzy for the TexPro Dynasty Title
  • 04-19 2025 Brandon Warhawk def. Floyd Maystorm for the WAH Hunger Dojo Title
  • 04-19 2026 Gideon Vane became the WTW Open Promotions Champion
  • 04-20 1980 Toru Tanaka def. Kevin Von Erich for the WCCW American Heavyweight Title
  • 04-20 2013 The Canadian Red Devil became the OWA Heavyweight Champion
  • 04-20 2013 Daemon Storm def. Justin Dynamic for the UWE United States Title
  • 04-20 2018 Jack Swagger def. MVP for the IWR Heavyweight Title
  • 04-20 2019 B. M. F. (Kareem Sadat & Maniac Mike) became the EmpCW Tag Team Champions
  • 04-20 2019 Double D became the EmpCW Heavyweight Champion
  • 04-20 2024 Malachi & Ozzy Hendrix def. The Voiceless Society (Tyler Watts & E-Bone) for the CAPW Tag Team Titles
  • 04-20 2024 Kevin James Sanchez def. Montego Seeka for the EPW Heavyweight Title
  • 04-21 1967 The Assassins (Assassin #1 & Assassin #2) became the TSW United States Tag Team Champions
  • 04-21 1979 Mike George def. Jerry Stubbs for the TSW Louisiana Title
  • 04-21 2006 Ray Martinez became the SRPW X Division Champion
  • 04-21 2007 Kareem Sadat def. K-Rob for the AACW Hardcore Title
  • 04-21 2007 Team Shenanigans (Tyler Bateman & Kenny Campbell) def. The Re-Gex (Seth Shai & Mace) for the IZW Tag Team Titles
  • 04-21 2017 Sam Stackhouse def. Spyder for the BPPW Oklahoma Title
  • 04-21 2017 The Cursed (Blade [2nd] & Kuda) def. The Saints of Pro Wrestling (Scott Sanders & Shawn Sanders) for the MSWA Mid-South Tag Team Titles
  • 04-21 2018 The Untamed (Rex Andrews & Ryan Davidson) became the ComPro Tag Team Champions
  • 04-21 2023 Leo Fox def. Mr. Nasty for the UWE Apex Title
  • 04-21 2023 Mr. Wobble def. Tego for the TexPro Oklahoma Title
  • 04-21 2023 Mr. Wobble def. Tego for the TexPro Texas Title
  • 04-21 2023 Franco D'Angelo def. Mr. Wobble for the TexPro Texas Title
  • 04-21 2023 Franco D'Angelo def. Mr. Wobble for the TexPro Oklahoma Title
  • 04-22 1940 Jesse James def. Danny McShain for the NWA World Light Heavyweight Title
  • 04-22 1955 Ricki Starr def. Mike Clancy for the TSW Oklahoma Junior Heavyweight Title
  • 04-22 1968 The Spoilers (Spoiler #1 & Spoiler #2/Smasher Sloan) def. Fritz Von Erich & Billy Red Lyons for the WCCW American Tag Team Titles
  • 04-22 1980 Terry Gordy def. Junkyard Dog for the MSW Louisiana Title
  • 04-22 1985 The Great Kabuki became the WCCW Texas Brass Knuckles Champion
  • 04-22 2006 Michael York def. Jon Davis for the TPW Heavyweight Title
  • 04-22 2016 Brock Landers def. Mascara La Parka for the MSWA Mid-South Cruiserweight Title
  • 04-22 2016 Mascara La Parka def. Brock Landers for the MSWA Mid-South Cruiserweight Title
  • 04-22 2017 Double D def. Randy Price for the IZW Impact Division Title
  • 04-22 2017 Nikki Knight def. Skylar Slice for the ComPro Ladies Title
  • 04-22 2018 Chaz Sharpe became the ASP Inter-County Champion
  • 04-22 2018 Johnny Kove & Tristan Thorne became the ASP Oklahoma Tag Team Champions
  • 04-22 2018 Damon Windsor def. Chandler Hopkins for the IWR Revolutionary Title
  • 04-22 2022 Drake Gallows & Fester Cluck def. Legend Has It (Thrash & Killbane) for the CPW Tag Team Titles
  • 04-22 2022 Duncan Kincaid became the RDW Iron Man Champion
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  • 04-22 2023 Devion Black def. Adrian Vega for the EPW All-American Title
  • 04-22 2023 Logan Knight def. Gemini [2nd] for the EPW Heavyweight Title
  • 04-23 1966 Ramon Torres def. Lorenzo Parente for the TSW Missouri Junior Heavyweight Title
  • 04-23 1973 Rip Tyler & Eddie Sullivan def. The Hollywood Blondes (Jerry Brown & Dale Valentine) for the TSW United States Tag Team Titles
  • 04-23 1974 Thunder Cloud & White Cloud def. Bob Sweetan & Seigfried Stanke for the TSW United States Tag Team Titles
  • 04-23 1978 Ray Candy & Steven Little Bear def. Ernie Ladd & The Assassin for the TSW United States Tag Team Titles
  • 04-23 2004 Michael Barry became the NWA-OK Oklahoma Heavyweight Champion
  • 04-23 2006 Tyler Bateman def. Seth Allen for the MSWA Mid-South Cruiserweight Title
  • 04-23 2006 Michael Faith became the MSWA Oklahoma Champion
  • 04-23 2016 Athena def. Erica for the IZW Queens Title
  • 04-23 2022 The Blue Bolt def. Richie Adams for the WFC Prime Title
  • 04-23 2022 Koko def. Reed for the WFC Hometown Heroes Title
  • 04-23 2022 Rhett def. Hornsby for the WFC Drillsville Title
  • 04-24 1999 The Casualties of War (Grunt & Shrapnel) def. The East-West Express (J. J. Mustang & Joey Steiner) for the OPW Oklahoma Tag Team Titles
  • 04-24 1999 Original Renegade def. Tarantula for the OPW Oklahoma Light Heavyweight Title
  • 04-24 2004 Dexter Hardaway became the NWA-OK X Division Champion
  • 04-24 2004 Tejas def. Al Jackson for the NWA Texas Title
  • 04-24 2015 Rick Russo & Largus RagnaBrok became the MSWA Mid-South Tag Team Champions
  • 04-24 2025 Floyd Maystorm def. Brandon Warhawk for the WAH Hunger Dojo Title
  • 04-25 1969 Alberto Torres & Ramon Torres def. Karl Von Stroheim & Treach Phillips for the TSW United States Tag Team Titles
  • 04-25 1971 Dusty Rhodes def. Sputnik Monroe for the TSW Brass Knucks Title
  • 04-25 2003 Ichiban [1st] became the TPW Heavyweight Champion
  • 04-25 2003 The Heatseekers (Karl Davis & Rick Styles) became the TPW Tag Team Champions
  • 04-25 2003 Outcast def. Tyler Bateman for the TPW Light Heavyweight Title
  • 04-25 2008 Ky-Ote became the 3DW Heavyweight Champion
  • 04-25 2008 Les Mayne became the 3DW Texoma Champion
  • 04-25 2008 2AM (Javi Hernandez & Kunna Keyoh) became the 3DW Dual Kombat Champion
  • 04-25 2008 Al Farat became the 3DW Violent Division Champion
  • 04-25 2008 Frankie Dee became the 3DW Femme Fatale Champion
  • 04-25 2008 Joshua Smith def. Al Farat for the 3DW Violent Division Title
  • 04-25 2010 David Kyzer def. Outlaw for the SWCW Luchadore Title
  • 04-25 2010 David Kyzer became the SWCW All-American Champion
  • 04-25 2021 Brandon Barricade def. Red for the ASP All Time Title
  • 04-25 2021 Maui Mike & Malik Mayfield became the ASP Tag Team Champions
04-23
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  • Blade [2nd] Apr 23rd Today!
  • Terry Gordy Apr 23rd Today!
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  • Lance Von Erich Apr 24th
  • Bobby Joe Bristow Apr 25th
  • Walker Stewart Apr 25th
  • Zack Zilla Apr 25th
  • Max Mercer Apr 25th
  • Brett Stopp Apr 25th
  • Crash Davis Apr 25th
  • Eric Roberts Apr 25th
  • Carl Fergie Apr 25th
  • Justin Dynamic Apr 26th
  • Havoc Apr 26th
  • Karl Kox Apr 26th
  • Yasu Fuji Apr 27th
  • Chance Snodgrass Apr 28th
  • Siva Afi Apr 28th
  • Ichiban [2nd] Apr 28th
  • Sunshine Apr 29th
  • Anarchy [2nd] Apr 30th
  • Joe McCarthy Apr 30th
  • Billie the Kiid Apr 30th
  • Dustin Tibbs Apr 30th
  • Prince Maivia May 1st
  • Big Bossman May 2nd
  • Kari Wright May 2nd
  • Don Fields May 2nd
  • Americos May 2nd
  • Nightmare [1st] May 2nd
  • Barrett Brown May 2nd
  • Johnny Humble May 3rd
  • Lily McKenzie May 3rd
  • Lester Welch May 3rd
  • Bull Schmitt May 4th
  • Jay Hazzard May 4th
  • Dory Funk May 4th
  • El Hijo del Mascara Sagrada May 4th
  • Malik Mayfield May 4th
  • Bill Watts May 5th
  • El Matador Dos May 5th
  • El Gallardo May 5th
  • Olivier Vegos May 5th
  • Miss Diss Lexia May 5th
  • Zane Morris May 5th
  • Pat O'Dowdy May 5th
  • Princess Victoria May 5th
  • Maria Brigitte May 5th
  • Claire Watson May 6th

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