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Bruce Prichard Named WWE SmackDown Executive Director

Posted: Oct 15th 2019 By: Michael Reichlin - SEScoops.com

Eric Bischoff already out as WWE SmackDown Executive Director

Bruce Prichard has been named the new Executive Director of WWE Friday Night SmackDown. He replaces Eric Bischoff, who was appointed to that role in late June at the same time Paul Heyman was put in charge of WWE RAW.

As Heyman does and Bischoff did, Bruce Prichard will report directly to WWE CEO & Chairman Vince McMahon.

According to a press release sent in by WWE, “Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.”

The announcement touts Prichard’s ‘extensive background’ in character development and creative storytelling. He returned to WWE’s creative team earlier this year after a lengthy hiatus from the company and has been in the wrestling business for nearly four decades.

There was no mention of Bischoff assuming a different role in WWE, so his status with the company appears uncertain.

WWE Friday Night SmackDown airs at 8 pm ET/PT on FOX.