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Bruce Prichard returning to the WWE, update on STW live shows

Posted: Feb 24th 2019 By: John Pollack

Bruce Prichard is returning to World Wrestling Entertainment in a prominent role, according to a report from Mike Johnson at PWinsider.com.

In Johnson’s report, he states that Prichard is coming back for a top role within the creative team and is set to be on the road in Atlanta for this Monday’s Raw. PWinsider adds that the position Prichard will hold will be significant as he will work directly with Vince McMahon regarding creative.

Prichard had previous stints with the organization dating to 1987. He was let go in 1991 and returned the following year. He was remembered for his portrayal of Brother Love on television but his chief function in later years was as a behind-the-scenes producer. He was let go in 2008 and would take a position with TNA in 2010 and worked there until 2013.

The renaissance of Prichard within the industry began in August 2016 with the launch of the “Something to Wrestle” podcast with co-host Conrad Thompson. The two grew their show into one of the most popular shows in the genre that extended to live touring and a video version of the show on the WWE Network titled “Something Else to Wrestle with Bruce Prichard”. In recent weeks, Thompson had stated in several interviews that he believed a second season of the show would be coming to the WWE Network.

Prichard reprised his role as Brother Love on the 25th Anniversary of Raw episode in January 2018 and received one of the biggest reactions of the night among the names on the show for a backstage segment.

Prichard and Thompson are scheduled to be performing live shows throughout March and April, including three shows in Australia and over WrestleMania weekend. POST Wrestling inquired about the upcoming live shows and was told by Thompson, “Nothing is canceled.”